Before I go into detail and explain what a marketing strategy is, let me say that it has been a crazy week. One does not realize how daily life's distractions influence ones ability to focus. Believe me it is at times quite a trying task.... That all said and done let me get to business at hand.
What is a Marketing Strategy and why is it so important?
A marketing strategy is a process or model to allow a company or organization to focus limited resources on the best opportunities to increase sales and thereby achieve a sustainable competitive advantage.
Admittedly I am no great author and decided this week to do some research and came across an article that I would like to share with you. The author is Eric Wall.
Eric founded Equivity in 2014 with the goal of helping busy professionals lead more personally fulfilling and productive lives. As a business owner, he quickly realized the people with the greatest need for virtual assistants were entrepreneurs and small businesses like Equivity.
Eric Wall Profile - Click to read more...
