Tuesday 25 July 2017

WEEK 4 ... THE TIME MANAGEMENT DILEMMA


This week I want to focus on time management. To tell truth time and I have a very conflicting relationship.  I have been for many job interviews in my lifetime and the one question I have always been asked is "what is your weakness?"... the answer was always the same... "time management".  This is possibly not the best answer to give at a job interview but I have always been one to tell the truth and yes the truth can be scary but this truth is a fact.  So how have I overcome it?  Honestly, I haven't but it is not from lack of trying.  Life is full of distractions, however, that too is no good excuse.  I am learning slowly and am going to share a few tips from personal experience that are helping me.

Saturday 15 July 2017

Week 3 ... MARKETING STRATEGY


Before I go into detail and explain what a marketing strategy is, let me say that it has been a crazy week.  One does not realize how daily life's distractions influence ones ability to focus.  Believe me it is at times quite a trying task....  That all said and done let me get to business at hand.

What is a Marketing Strategy and why is it so important?

A marketing strategy is a process or model to allow a company or organization to focus limited resources on the best opportunities to increase sales and thereby achieve a sustainable competitive advantage.

Admittedly I am no great author and decided this week to do some research and came across an article that I would like to share with you. The author is Eric Wall.   

 

Eric founded Equivity in 2014 with the goal of helping busy professionals lead more personally fulfilling and productive lives. As a business owner, he quickly realized the people with the greatest need for virtual assistants were entrepreneurs and small businesses like Equivity.
Eric Wall Profile - Click to read more...





Thursday 6 July 2017

WEEK 2 ... BRAND IDENTITY!



This week I focused on my brand identity. What is brand identity you ask?

Definition - A company's brand identity is how that business wants to be perceived by consumers. The components of the brand (name, logo, tone, tagline, typeface) are created by the business to reflect the value the company is trying to bring to the market and to appeal to its customers.


WEEK 1 ... OUT WITH THE OLD AND IN WITH THE NEW

I have mentioned that I did try my hand at internet marketing before but I did not succeed. I am on a mission to discover what I did right and where I went wrong.

Going through the dozens of files containing site info and pictures I begin to realize why I probably had no success. I had no definite plan, I was promoting products at random and had joined a myriad of affiliate programs in search of the elusive “make money overnight” miracle. I discovered after many hours of effort that that mantra had no metal.

The Law of Attraction says you cannot travel back in time to fix your mistakes but you can learn from them and forgive yourself for not knowing better.