Internet Marketing Journey

WEEK 2 ... BRAND IDENTITY!

This week I focused on my brand identity. What is brand identity you ask?

Definition - A company's brand identity is how that business wants to be perceived by consumers. The components of the brand (name, logo, tone, tagline, typeface) are created by the business to reflect the value the company is trying to bring to the market and to appeal to its customers.

My brand is MelsOffice, my identity is my Internet Marketing Journey together with Secretarial Services and my logo has to reflect both... now that is hard... maybe not .... 

The number one rule for logo design is that it must be able to speak for itself. Effective logos do not have to be explained. Take a look at some of the world’s most successful brands: the Nike swoosh and the Air Jordan jump man logo, the golden arches of McDonalds, the interlocking rings of the Olympics, the colorful peacock of NBC. It’s almost impossible to think of Yahoo! and not hear the country twang. Both Google, with its ever-evolving doodles to celebrate special days, and Twitter, with its simple blue bird, have become so successful that the American lexicon now includes “googling” and “tweeting” as verbs. Brands & strong visual identities help this happen.

A thorough review of the business should include what it accomplishes, how products and services are delivered, why it exists and what it makes it different from competitors. Also consider the target audience, what their top concerns are and how the business can help. Be careful not to quickly reject an idea as ridiculous during this brainstorming phase. An off-the-wall suggestion, once examined, often has practical applications.

So now I have a brand and a logo, the next step is to develop a Marketing Strategy and next week I will be updating you on my progress....till then...